Lying like this simply doesn't just avoid spoilers, it also creates an air of mystery, piquing viewers' curiosity and leaving them guessing as to what's going to happen - how, when and where. These trailers had scenes of Black Widow at the gun range and punching up a bag in the gym added in, while the hangar scene where the heroes walked to the time machine edited out a portly Thor or Professor Hulk to keep their arcs under wraps in these early snippets. RELATED: Avengers: Endgame Doesn't Know What to Do With Īnd it's something which followed through in Endgame as well, with trailers going above and beyond, digitally adding some characters while removing others. That wasn't just deft editing or creative placement of dialogue, it was straight-up fake footage. For example, we never got to see Hulk in Wakanda, with an entire shot of the heroes charging in the forest all being fabricated for marketing purposes.
This was to misdirect them so they couldn't come close to figuring out the plot or even ascertaining which characters would go on to play crucial roles. That's because, starting with Infinity War, the trailers deliberately and unapologetically, lied to audiences. But we all know it's not just about a product, it's how you market it and right now, the trailers cut for these two movies had fans dissecting, searching for clues and extrapolating as if they were the movies themselves. Strange (Benedict Cumberbatch) introduces himself to Peter Parker (Tom Holland), the web-slinger quips, “Oh, we’re using our made-up names? Then I am Spider-Man.” (For the record, the doctor’s real name is Stephen Vincent Strange.Marvel Studios has undeniably changed Hollywood, becoming the envy of rival studios, both in terms of box-office receipts and the ability to establish a brand and creative a cohesive cinematic universe. The villain is on a quest to collect the six Infinity Stones, which will allow him to wipe out half the population of the universe.ĭirected by the brothers Anthony and Joe Russo, who also oversaw the 2016 smash “Captain America: Civil War,” the latest Avengers installment looks to incorporate some of the cheeky humor that has set Marvel titles like “Guardians of the Galaxy” and “Deadpool” apart from the more serious films of its rival, DC Comics. Marvel’s all-star adventure brings together not only Iron Man (Robert Downey Jr.), Thor (Chris Hemsworth), Captain America (Chris Evans) and Black Widow (Scarlett Johansson) from the Avengers, but also the Guardians of the Galaxy (Chris Pratt’s Star-Lord, Zoe Saldana’s Gamora, Bradley Cooper’s Rocket and Vin Diesel’s Groot) and - oh yeah - Black Panther (Chadwick Boseman), whose stand-alone movie has grossed more than half a billion dollars in the United States alone.Īpparently it will take these combined superpowers and more to overcome the threat of Thanos (Josh Brolin, who’ll play a different character in Marvel’s forthcoming “Deadpool” sequel). Don’t blink or you’ll miss one of more than a dozen superheroes featured in the new trailer for “Avengers: Infinity War.”